Prosuma has further extended its range of business interests with the franchising of the Gifi trademark. The first Gifi store in Côte-d’Ivoire opened in November 2006, with a sales area of 850 m². With full support from Gifi France, it offers a broad range of home and family products, ranging from furniture to interior decoration, tableware, personal accessories and toys.
A second store of 1,275 m² opened in September 2008.
With its positioning as the low-price market leader, the concept has proved extremely popular and seems set to continue on its path to growth.