Mass distribution/retail

The heart of our business


The PROSUMA Group has three (3) hypermarkets.



Located in the CAP SUD shopping center, it has a sales area of 3,000 m². All departments are represented, and its strength lies in its range of fresh produce and non-food products.



With 3,050 m², this outlet covers all product ranges. It boasts an extensive range of household appliances at competitive prices. It also boasts a bakery-pastry shop that is much appreciated by customers. And don’t miss the new fresh produce and delicatessen departments.



With 2,200 sq. m. of sales area, this is a very well-balanced store.


Four (4) brands are represented: CASINO, SUPER U and CASH CENTER (with 2 outlets each) and SOCOCE (2 stores).


The first three chains cover the city of Abidjan, and SOCOCE is also present in Bouaké, the country’s second largest city.

Convenience stores

With fifteen (15) stores under the CASINO MANDARINE, CASH IVOIRE U and MONOP’ banners, the Group aims to be ever closer to its customers.


These outlets mainly sell food products.


CASINO MANDARINE stores emphasize the quality of fresh produce, including local products, and three of them are open 24 hours a day.


Two brands share some thirty stores: CASH IVOIRE and SOCOCE.

These stores are well established in the interior of the country, enabling us to meet ever-increasing demand.


The Group has also developed the MINIPRIX social business chain, which has a strong presence in remote areas, with eleven (11) outlets. In this way, Prosuma leverages its skills and know-how by providing financial and logistical support for the development of these small local stores.

The BONPRIX chain

This chain of convenience stores combines retail, wholesale and semi-wholesale sales. Currently numbering 65 retail stores and 10 wholesale outlets, they are located in the heart of working-class neighborhoods, far from the main roads. Present in Abidjan and the interior of the country, their surface area ranges from 350 m² to 600 m².


The BONPRIX network is constantly evolving to meet the needs of its customers in the interior of the country. On average, 5 to 6 stores are opened each year. The aim is to meet demand in all the small towns of Côte d’Ivoire.


In terms of logistics, the BONPRIX network is totally independent, with a fleet of some fifty trucks and vans.

Wholesale and semi-wholesale activity



Semi-wholesale is an important activity, with a portfolio of over 1,000 customers, who may be private individuals, but are essentially wholesalers, mini-markets, restaurateurs, hotels, international organizations, CHR, etc. They come from abroad (Burkina, Mali, etc.) as well as from within the country. They come from abroad (Burkina, Mali) as well as from Abidjan and the interior of the country.


Teams in the field keep a close eye on products, their promotion and the competition.


A third person is in charge of merchandising in all sales areas.