Semi-wholesale is an important activity, with a portfolio of over 1,000 customers, who may be private individuals, but are essentially wholesalers, mini-markets, restaurateurs, hotels, international organizations, CHR, etc. They come from abroad (Burkina, Mali, etc.) as well as from within the country. They come from abroad (Burkina, Mali) as well as from Abidjan and the interior of the country.

 

Teams in the field keep a close eye on products, their promotion and the competition.

 

A third person is in charge of merchandising in all sales areas.