PROSUMA LAUNCHES ITS LOYALTY CARD!

Leading group in retail distribution in Ivory Coast, Prosuma announces the launch of its Loyalty Card. A strengthening of the proximity between Prosuma and its customers.

As a new loyalty lever, this card allows the Prosuma Group to increase the attractiveness of its banners by offering loyalty card holders exclusive benefits.
The Loyalty Card can be used in all stores of Hayat, Casino, Sococé, Cash Center, Casino Mandarine and Jour de Marché, participating in the Loyalty Program (hereinafter annexed the list of stores), as well as on the website www.yaatoo.ci.
A free Loyalty Card accessible to all.
Accessible to all private customers over the age of 18 and professionals, the Prosuma Loyalty Card is free and without obligation to purchase.
To join the Prosuma Loyalty Program and obtain the Loyalty Card, the customer must complete the membership form, available from the hostess of the store, and agree to provide the mandatory information required to create his account and activate his card, including his name, first name, address, telephone number and / or a valid email.
Other optional information may be requested from the holder and allow Prosuma to send him offers tailored to his profile.
The holder can use his Loyalty Card immediately upon activation and enjoy its benefits.

A clear, simple and generous Loyalty Program for its customers.
Upon activation, the Loyalty Card allows its holder, upon presentation at the checkout of his card during his purchases, to accumulate loyalty points on a selection of items posted in stores and / or promotional flyers.
The loyalty points acquired have a financial value: 1 point = 10 XOF.

The money accumulated on the Loyalty Card can be spent the day after they are obtained, entirely, partially or not at all when cashiered, in all stores participating in the Loyalty Program.
Warning: the points accumulated on www.yaatoo.ci can not be used on the website. The customer may nevertheless go to any other store participating in the program to use his points.
The Loyalty Card does not have a validity date, nor the accumulation of points. The holder can therefore use his Loyalty Card at his leisure to make small daily savings or accumulate a large number of points before using them.

A new Loyalty Card website
In parallel with its Loyalty Card, the Prosuma Group will launch in the next few weeks a new website dedicated to its loyalty customers : www.macarteprosuma.ci
Customers will be able to find all the Loyalty offers in store and practical information on their favorite stores. They will also have access to a personal space on which they will be able to consult the number of points accumulated on their loyalty account and their value in FCFA.

About Prosuma : The Prosuma Group is the leader in mass distribution in French-speaking Africa, with an active presence in Côte d’Ivoire. It represents 20 brands and has 151 stores (with franchisees and subsidiaries), 2 central purchasing (dry and fresh). With close to 3,600 employees, the Group recorded a net sales turnover in 2016, excluding franchises and subsidiaries, of 358,755 million Euros (approximately 235.75 billion CFA francs).

List of stores participating in the program:

HYPER HAYAT Cap Sud
HAYAT 2 PLATEAUX
CASINO PRIMA
CASINO ALLABRA
CASH CENTER PLATEAU
CASH CENTER LA DJIBI
CASH CENTER 2 PLATEAUX
CASH CENTER RIVIERA
CASH CENTER ZONE 4
JOUR DE MARCHE PLATEAU
JOUR DE MARCHE ANGRE
JOUR DE MARCHE RIVIERA
CASINO MANDARINE COCODY DANGA
CASINO MANDARINE BIETRY
CASINO MANDARINE MARCORY
SOCOCE 2 PLATEAUX LATRILLE
SOCOCE ZONE 3
SOCOCE ABIDJAN MALL
WWW.YAATOO.CI (Possibility to collect loyalty points but not to use them online)

Prosuma celebrates one year of Casino Mandarine
The inauguration ceremony of the first Casino Mandarine store took place at the end of September 2016, at the store’s premises in Biétry, boulevard de Marseille. Since then, three other points of sale have emerged : Marcory, Cocody Danga and Koumassi.
New convenience stores
With open glass facades on the street, a palette of bright colors combined with modern gray tones, acidulous exterior blinds, studied lighting, alluring and perfectly integrated into the urban landscape, the Casino Mandarine concept has been adopted by customers ! Beyond their esthetic qualities, it is all the functionality of the surfaces and the assortment which seduce the customers. Because to meet the new expectations of urban consumers, Prosuma continues to focus on local commerce. And in this area, the welcome, the pleasure and the quality of the products remain a priority. At each point of sale, the spaces have been designed to gain depth from the entrance, which opens onto the fruit and vegetable aisles, to the crates, which adopt as soon as possible a single file system. For a warmer atmosphere, the cold furniture is closed, spots illuminate the store, circulation between the shelves is facilitated and soft floors provide better sound comfort. As far as products are concerned, the Casino Mandarine stores focus is on fresh fruit and vegetables, which are rising to the top to satisfy the most demanding customers, as well as the bakery-pastry shop and a quality butchery poultry offering.

The Academy of Proximity
“The Academy of proximity” was created at Casino Mandarine Biétry, at the time of its opening. It is a grocer training program set up by Prosuma and organizes training sessions for future managers of the nearby network. A fully equipped modern meeting room and a training room have been set up for this purpose in the store area.
A colorful birthday
To thank their customers and create even more proximity, the four Casino Mandarine stores organized a 10-day big game. The principle was simple: from September 27 to October 8 inclusive, for any purchase equal to or greater than 5,000 FCFA , customers received a flyer and were able to answer the multiple choice questionnaire of the Casino Mandarine anniversary game on the back. After verification of the contact details and the receipt by the hostess, customers were able to slip the flyer into a box provided for this purpose in the Casino Mandarine stores of BIETRY, MARCORY, COCODY DANGA and KOUMASSI. There was a total of 4 winners per day per store and each winner received a basket of CASINO products valued at 10,000 FCFA, which were awarded following a single draw on October 9, 2017. Only customers who had correctly answered the 4 questions could win a lot. In addition to the above, during the period, all holders of the loyalty card saw their points multiplied by four ! Balloons were also provided for children, as well as many small surprises in each store.
Happy birthday to the Mandarin Casino !!!